Disney’s Toontown Online To Launch In South East Asia

(Singapore, September 20, 2006) – Walt Disney Internet Group (WDIG) today announced that its critically acclaimed Disney’s Toontown Online, hailed as the first downloadable massively multiplayer (MMP) 3D online game for kids and families, will be available to kids and families in South East Asia in early 2007.

Through a marketing and distribution services deal with Philippines-based company Digital Media Exchange, Disney’s Toontown Online will be distributed in The Philippines, Singapore, Malaysia and Vietnam in early 2007. The game will offer all of the same characters and unique game functionality as the popular U.S. version.

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“Disney’s Toontown Online is a prime example of how we successfully combine new technologies with inspired storytelling to create unique, interactive entertainment experiences for kids and families worldwide,” said Duncan Orrell-Jones, senior vice president and managing director, Walt Disney Internet Group Asia Pacific. “WDIG has a significant, rapidly expanding mobile and online presence in the APAC region, and we’re pleased to now work with Digital Media Exchange to bring this innovative, award winning game to families in South East Asia,” added Mr. Orrell-Jones.

Since it was first launched in the U.S. in June 2003, Toontown has become home to over 15 million unique Toons. Response to Toontown has been extremely strong and continues to gain marketplace momentum, attracting gamers of all ages and levels around the world.

The game has been recognized with numerous US industry awards, including:

* 2005 WiredKids Safe Gaming Award
* 2005 Webby Awards “Webby Worthy Selection”
* 2004 Web Marketing Association’s Web Award, Outstanding Game Website
* 2004 Game Industry News Family Game of the Year
* 2003 MMORPG Game of the Year by Computer Gaming World
* 2003 Webby Awards People’s Voice Award, Kid’s Category
* 2003 Parent’s Choice Silver Honor
* 2003 Children’s Software Review All Star Award
* Nominated for Academy of Interactive Arts Society 2003 PC Massively
* Multiplayer / Persistent World Game of the Year Award

Under the licensee agreement, Digital Media Exchange will be responsible for the development and operation of the Disney’s Toontown Online promotional site, customer database management, settlement, and customer support.

Disney’s Toontown Online will be available in the Philippines, Singapore, Malaysia and Vietnam in early 2007. Visit https://www.ToonTown.com for more information, screenshots and videos of the game.

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