Almost every week or two, we hear news of online games dropping the subscription-based model that has been the standard in determining quality products and long-term [content] support. However, this is no longer the case since a few years ago especially when NCsoft subsidiary Arena.Net introduced Guild Wars (and recently Guild Wars 2) as a Buy-to-Play online game.
They have stood their ground that the B2P model is the new standard and the new way to attract loyal customers and earn even more than what P2P and F2P games are getting. Guess what? Funcom’s The Secret World massively multiplayer online role-playing game made the switch, and it marks the beginning of the end of the subscription-based model.